For over a decade, I’ve been professionally involved in marketing and PR in the music and live events space. I create promotional strategies for concerts, tours, and releases – from intimate club shows to large-scale stadium productions. I’ve worked with leading artists from both the Polish and international music scenes, as well as promoted emerging talent from across Europe. As part of the collaboration between Klub Stodoła and the Liveurope platform, I was responsible for booking and promoting many artists’ debut performances in Warsaw.

At the heart of my work is always the audience – their emotions, needs, and the way they experience music. To me, an effective campaign is a blend of consistent storytelling, precise planning, and a deep understanding of the market. I work strategically, but with passion – because only then does promotion move beyond activity and become an experience.

I navigate the media landscape with ease – both digital and traditional. I have an extensive network of contacts and solid experience in media relations, including working with journalists and content creators. I regularly attend key industry events and showcases across Europe, which helps me stay current, keep a broad perspective, and remain in tune with emerging trends.

In addition to my work in the music industry, I’m the author of two well-received books about Turkey and Istanbul, published by the prestigious Pascal publishing house. My writing combines cultural insight with a personal perspective, offering readers both practical guidance and a deeper understanding of the region. Through these books, I aim to share the richness of Turkish culture and inspire meaningful travel experiences.